Do you
operate with
a traditional sales mindset?
​Probably. And you're probably even cranking out good results.
​But the world of breakthrough results will be forever out of reach. If you’re ready to shed traditional sales thinking, we’re ready to show you a world of sales you never knew existed.
OUR MISSION
​
We exist to unleash the full potential of all customer-facing professionals by helping them shed their Traditional Sales Mindset.
(And it's not just a mission, it's a guarantee.)
Jerry Stapleton
[
Sales is arguably the oldest business process in human history! Yet it remains stuck in a time-warp. Why?
I believe it’s because we all keep operating with the same ‘legacy’ mindset, causing us to be guided
by dogmatic, ossified beliefs that have forever hindered the evolution of the craft. “Sales is all about relationships” comes to mind. So do anachronistic terms like “Methodology,” “Process,” and “System.”
For generations, the world of sales has missed what Stapleton shows with such clarity and simplicity: that sales results come from the atmosphere of trust that we create during our customer interactions
and that our inherited traditional thinking (Our legacy mindset) prevents us from creating it.
Mine is an elite team. Yet, the Mindset Journey was a game-changer for us!
I believe Stapleton is ushering in ‘Sales 2.0.’
[
Chris Ahearn, CEO
Oakwood Worldwide​
What is Mindset
and why does it matter?
Sales mindset isn’t just some vague concept about motivation, inspiration, or positive mental attitude.
It’s a very specific ‘way of thinking’
that informs our approach, directs our actions, and colors our language as we engage with customers day in and out.
Mindset matters because it
determines whether or not we
create an atmosphere of trust in
our customer interactions.
The two observations that were ‘as mind-blowing as they were undeniable’
We’ve all inherited a way of thinking that causes us to
send signals that diminish trust in those interactions.
Our sales results all flow from a single source: the atmosphere of trust that we create in our customer interactions.
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high level
​​
Over the years, the soundness of the 'Mindset Story' has been widely praised. Its five parts—that show the direct connection between mindset and results—are shown below.
THE FULL MINDSET STORY:
Sales Results
Sales Mindset
​It’s harder to create trust in the buyer/seller interaction than it is in any other human interaction.
​There are six
signals that
trigger a trust response (positive or negative) in the customer’s mind.
​We all come 'prewired' to send the negative ones. This is the Traditional Sales Mindset.
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5
The business and personal results that we aspire to.
​ Those results flow from our ability to create an
atmosphere of trust in our customer interactions.
deep dive
THE FULL MINDSET STORY:
If you’d like to dive deeper into the atmosphere of trust,
the signals that create it, and mindset’s role in sending
those signals, we offer several options below.
