If you're willing to look at sales through a whole new lens
​We'll show you something you've always felt...
but haven't ever seen.
It starts forming at “hello.”
You know it in your heart.
You feel it in your bones.
So do we.
We've just given it a name.
We call it the Atmosphere of Trust.
And it is the source of all sales results.
But what you think is shaping it...isn't.
high level
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How an atmosphere of trust is—and is not—created
An atmosphere of trust isn’t earned—it’s shaped. Shaped by the signals you send.
But the signals you're wired to send aren't the signals you need to send.​
deeper dive
An executive's take. Where this came from.
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Sales is old. Our thinking about it is even older.
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I lead an elite team. Yet Stapleton showed us something that triggered an immediate “How did we not see this before?”
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Our results flow from the atmosphere of trust we create in the customer interaction.
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How did we miss something so obvious? Because we were looking at trust through the lens of our behavior—not our signals.
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That shift was the eye-opener. From there, everything followed.
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We saw that our inherited way of thinking about sales—what I call our legacy beliefs and behaviors (Stapleton calls it the Traditional Sales Mindset)—was causing us to send signals that were quietly diminishing the very atmosphere of trust we were trying to create.
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I believe Stapleton has introduced Sales 2.0.
Chris Ahearn, CEO
Oakwood Worldwide​
The atmosphere of trust came from the battlefield, not the bookshelf.